Established 1912
W/ Agave Nectar & Flaxseed Oil
Moisturize & Curl Define Thick, Curly Hair
Made With Fair Trade Shea Butter
Color Safe
No Parabens
No Phthalates
No Mineral Oil
No Animal Testing
No Petrolatum
Cruelty Free
Our Shea Moisture Promise – Ethically Traded Sustainably Sourced
Certified B Corporation
Family Founded
Coconut Oil
Agave Nectar
Flaxseed Oil
Tested on our Family for Generations. Never on Animals

Our Story

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Our Curling Gel Souffl√©, infused with Agave Nectar, Flaxseed and Coconut Oils, helps to define and create soft, nourished and smooth curls. Our naturally derived humectants help to moisturize and condition, leaving hair with a frizz-free shine. This product does not contain silicones, polymers, or PVP, which may cause buildup.